Combating the
“diabesity” epidemic
Nature’s own recipes,
proven by science
Preventive food concepts
for sustainable health
Our business: Scientifically proven preventive food concepts that make healthy lifestyle-change easier.
Aventure develops attractive food concepts with proven preventive properties that contribute to sustainable health and better life. While healthcare systems are cracking under the burden of lifestyle related diseases, we represent a change in paradigm, where prevention and protection can reduce the need for medical treatment and pharmaceuticals. Our business operates through three distinct subsidiaries – DoubleGood AB, Glucanova AB, and Berry Lab AB, briefly presented below.
DoubleGood AB
The developer of Good Idea – the world´s first blood sugar-balancing sparkling water. By reducing the post-meal blood glucose response, this easy-to-adopt product eliminates one of the main risk factors behind obesity, type-2 diabetes, and cardiovascular disease.
Delicious and convenient!
For food to have a positive impact on health, it must be not only nutritious but also convenient and enjoyable to eat on a regular basis. In other words, food that is not delicious will not suffice. At Aventure, we focus on incorporating scientifically proven health benefits into tasty and appealing food products. Our aim is to create products that are easy for people to adopt and integrate into their daily lives.
Addressing real challenges
According to the Global Burden of Disease report by the World Health Organization (WHO), two of the top three* significant food-related causes of disease and mortality are the insufficient consumption of whole grains/fiber and the suboptimal intake of fruits. Aventure recognizes these challenges and offers convenient food concepts that incorporate whole grains, fruits, and berries individually, as well as in delicious combinations.
* Overconsumption of sodium (1), Underconsumption of whole grain(2), fruit (3).
Utilizing nature’s own recipes
At Aventure, we harness the natural properties of raw materials such as berries, cereals, and healthy bacteria to develop food products that have scientifically proven preventive health effects. Our approach allows us to adhere to a ”clean label” philosophy, with minimal use of additives. Our R&D process is grounded in a thorough understanding of human metabolism to ensure that our products are both effective and safe.
Addressing real challenges
According to the Global Burden of Disease report by the World Health Organization (WHO), two of the top three* significant food-related causes of disease and mortality are the insufficient consumption of whole grains/fiber and the suboptimal intake of fruits. Aventure recognizes these challenges and offers convenient food concepts that incorporate whole grains, fruits, and berries individually, as well as in delicious combinations.
* Overconsumption of sodium (1), Underconsumption of whole grain(2), fruit (3).
From market to science to market
Our consistent business approach, ”From market to science to market”, means that we SEARCH and identify market opportunities for advanced food products addressing real health issues, RESEARCH, develop and verify unique solutions utilizing multidisciplinary R&D competences, LAUNCH attractive and truly functional foods and marketing concepts to a global market.
Aventure’s in-house teams are highly skilled in developing advanced products, concepts, and processes that meet market opportunities.
The team members are typically PhDs with experience in both academia and industry, boasting impressive track records and competence in key areas such as food chemistry, nutrition, biotechnology, clinical trials, food processing, breeding and cultivation, claims and regulations, business development, finance, spinoff strategies, marketing, communications, and PR. Additionally, the team has access to exceptional global networks with expertise in related strategic fields, allowing for agile and targeted R&D activities despite being a small team.
Our resources:
A strong core
backed by an
extensive network
Our promise:
Scientifically
proven effects
The positive health effects, preventive properties, and nutritional value of our products and concepts are specified and proven before launch.
When applicable, official health claims (issued by, e.g., EFSA and the FDA) are applied to give both Aventure and its B2B customers business advantages built on a reliable quality seal.
Aventure was co-founded by two brothers and serial entrepreneurs Rickard and Björn Öste.
Rickard has a background in food chemistry, nutrition, and is also an inventor, while Björn had a successful career in the software industry before teaming up with his brother in the late 1990s. The two of them started Oatly, the original oat drink producer. Aventure and its subsidiaries follow the same business model as Oatly, which involves creating multidisciplinary teams to develop innovative food products with unique properties, recognizing the potential for commercial success.
Success and
innovation are in
our DNA
